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00000cam a2200000 7i4500 |
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20210414093000.0 |
| 008 |
090108s2007 ii eng |
| 020 |
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|a 9788120323094
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| 050 |
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0 |
|a HD69.B7
|b K45 2007
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| 090 |
0 |
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|a HD69.B7
|b K45 2007
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| 100 |
1 |
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|a Keller, Kevin Lane ,
|d 1956- ,
|e author
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| 245 |
1 |
0 |
|a Strategic brand management :
|b building, measuring, and managing brand equity
|c Kevin Lane Keller
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| 250 |
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|a 2nd ed
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| 260 |
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|a New Delhi, India :
|b Prentice-Hall of India ,
|c c2007
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| 300 |
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|a xxvii, 788 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Opening perspectives -- 2. Identifying and establishing brand positioning and values -- 3. Planning and implementing brand marketing programs -- 4. Measuring and interpreting brand performance -- 5. Growing and sustaining brand equity -- 6. Closing perspectives
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| 650 |
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0 |
|a Brand name products
|x Management
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| 999 |
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|a 1000117252
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|