Strategic brand management : building, measuring, and managing brand equity
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi, India :
Prentice-Hall of India ,
c2007
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| Edition: | 2nd ed |
| Subjects: |
| Physical Description: | xxvii, 788 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9788120323094 |