APA (7th ed.) Citation

Keller, K. L. (2007). Strategic brand management: Building, measuring, and managing brand equity (2nd ed.). Prentice-Hall of India.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2nd ed. New Delhi, India: Prentice-Hall of India, 2007.

MLA (9th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2nd ed. Prentice-Hall of India, 2007.