Marketing strategy : the difference between marketing and markets
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam ; Boston :
Elsevier/Butterworth-Heinemann ,
c2007
|
| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Table of contents |
| Item Description: | Includes index |
|---|---|
| Physical Description: | x, 316 p. : ill. ; 24 cm. |
| ISBN: | 0750656751 (pbk.) 9780750656757 (pbk.) |