Internet marketing & e-commerce
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Australia Mason, OH :
Thomson/South-Western ,
c2007
|
| Edition: | Student ed. |
| Subjects: |
Table of Contents:
- 1. Introduction
- 2. A digital world
- 3. Networks
- 4. Individuals online
- 5. Web business models
- 6. Online branding
- 7. Usability, credibility, and persuasion
- 8. Traffic building
- 9. Personalization
- 10. Creating commitment
- 11. Innovation and the net
- 12. Pricing in a online world
- 13. Internet retailing
- 14. Consumer channels
- 15. B2B e-commerce
- 16. Online research
- 17. Organizing for online marketing