|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000054746 |
| 005 |
20121018093000.0 |
| 008 |
080522s2004 mau eng |
| 020 |
|
|
|a 0071232591 (paperback : alk. paper)
|
| 020 |
|
|
|a 0072538422
|
| 020 |
|
|
|a 0072865261
|
| 020 |
|
|
|a 9780071232593 (paperback : alk. paper)
|
| 020 |
|
|
|a 9780072538427
|
| 020 |
|
|
|a 9780072865264
|
| 050 |
0 |
0 |
|a HF5415.1265
|b .I58 2004
|
| 090 |
0 |
0 |
|a HF5415.1265
|b .I58 2004
|
| 245 |
0 |
0 |
|a Internet marketing :
|b building advantage in the networked economy
|c Rafi A. Mohammed ... [et al.]
|
| 250 |
|
|
|a 2nd ed
|
| 260 |
|
|
|a Boston, Massachusetts :
|b McGraw-Hill ,
|c c2004
|
| 300 |
|
|
|a xxxi, 743 p. :
|b ill. ;
|c 27 cm.
|
| 500 |
|
|
|a Rev. ed. of: Internet marketing / Rafi Mohammed ... [et al.]. c2002.Accompanied by access to online resource: Powerweb : E-business (contains online access code).
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 505 |
0 |
|
|a 1: Introduction to Internet Marketing -- Part I: FRAMING THE MARKET OPPORTUNITY -- 2: Framing the Market Opportunity -- Part II: MARKETING STRATEGY -- 3: Marketing Strategy in Internet Marketing -- Part III: DESIGNING THE CUSTOMER -- 4. Customer Experience -- Part IV: CRAFTING THE CUSTOMER INTERFACE -- 5. Customer Interface -- Part V: DESIGNING THE MARKETING PROGRAM -- 6. Customer Relationships -- 7. Product -- 8. Pricing -- 9. Communication -- 10. Community -- 11. Distribution -- 12. Branding -- 13. Designing the Marketspace Matrix -- 14. Designing the Marketing Program for "The Lord of the Rings" -- Part VI: LEVERAGING CUSTOMER INFORMATION THROUGH TECHNOLOGY -- 15. Customer Information Systems -- Part VII: EVALUATING THE MARKETING PROGRAM -- 16: Metrics
|
| 520 |
|
|
|a Presents a framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. This book focuses on using marketing levers to vary the level of intensity that the consumer has, to build a relationship with the customer through awareness, exploration/expansion, commitment, and dissolution
|
| 650 |
|
0 |
|a Internet marketing
|
| 700 |
0 |
|
|a Rafi A. Mohammed ,
|e author
|
| 856 |
4 |
1 |
|3 Table of contents only
|u http://www.loc.gov/catdir/enhancements/fy0643/2002043195-t.html
|
| 999 |
|
|
|a 1000116252
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000147099
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|