Internet marketing : building advantage in the networked economy

Presents a framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. This book focuses on using marketing levers to vary the level of intensity that the consumer has, to build a relationship with the customer through awareness, ex...

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Bibliographic Details
Main Author:	Rafi A. Mohammed (Author)
Format:	Book
Language:	English
Published:	Boston, Massachusetts : McGraw-Hill , c2004
Edition:	2nd ed
Subjects:	Internet marketing
Online Access:	Table of contents only

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Badak General Collection

Holdings details from Badak General Collection
Call Number:	HF5415 1265 I58 2004

Accession	Item Category	Format	Status	Notes

1000116252

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1000147099