Consumer behavior : building marketing strategy

Consumer behavior : building marketing strategy

Show other versions (3)

Covers consumer behavior including the psychological, social, and managerial implications. This work features examples that are tied into global and technology consumer behavior issues and trends, a foundation in marketing strategy, integrated coverage of ethical/social issues, and outlines the cons...

Full description

Bibliographic Details
Main Authors: Hawkins, Del I. (Author), Best, Roger J. (Author), Mothersbaugh, David L. (Author)
Format: Book
Language:English
Published: Boston, Masschusetts; New York : McGraw-Hill/Irwin , c2007
Edition:10th ed
Series:Irwin/McGraw-Hill series in marketing
Subjects:
Consumer behavior > United States
Consumer behavior > United States > Case studies
Market surveys > United States
Online Access:Table of contents only

Similar Items

Similar Items