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080522s2007 mau eng |
| 020 |
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|a 0071109153 (paperback : alk. paper)
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| 020 |
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|a 0073261548
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| 020 |
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|a 9780071109154 (paperback : alk. paper)
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| 020 |
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|a 9780073261546
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| 050 |
0 |
0 |
|a HF5415.33.U6
|b C635 2007
|
| 090 |
0 |
0 |
|a HF5415.33.U6
|b C635 2007
|
| 100 |
1 |
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|a Hawkins, Del I.
|e author
|
| 245 |
1 |
0 |
|a Consumer behavior
|b building marketing strategy
|c Del l. Hawkins, David L. Mothersbaugh, Roger J. Best
|
| 250 |
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|a 10th ed
|
| 260 |
|
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|a Boston, Masschusetts;
|a New York
|b McGraw-Hill/Irwin
|c c2007
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| 300 |
|
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|a xxiv, 790 p.
|b col. ill.
|c 27 cm.
|e 1 CD-ROM (4 3/4 in.)
|
| 490 |
1 |
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|a Irwin/McGraw-Hill series in marketing
|
| 650 |
|
0 |
|a Consumer behavior
|z United States
|
| 650 |
|
0 |
|a Consumer behavior
|z United States
|v Case studies
|
| 650 |
|
0 |
|a Market surveys
|z United States
|
| 700 |
1 |
|
|a Best, Roger J.
|e author
|
| 700 |
1 |
|
|a Mothersbaugh, David L.
|e author
|
| 856 |
4 |
1 |
|3 Table of contents only
|u http://www.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
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|a 1000116248
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|a 1000147102
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|a 1000150337
|b CD-ROM
|c Close Access
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