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20130122093000.0 |
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080522s2007 mau eng |
| 020 |
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|a 0071109153 (paperback : alk. paper)
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| 020 |
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|a 0073261548
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| 020 |
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|a 9780071109154 (paperback : alk. paper)
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| 020 |
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|a 9780073261546
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| 050 |
0 |
0 |
|a HF5415.33.U6
|b C635 2007
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| 090 |
0 |
0 |
|a HF5415.33.U6
|b C635 2007
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| 100 |
1 |
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|a Hawkins, Del I. ,
|e author
|
| 245 |
1 |
0 |
|a Consumer behavior :
|b building marketing strategy
|c Del l. Hawkins, David L. Mothersbaugh, Roger J. Best
|
| 250 |
|
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|a 10th ed
|
| 260 |
|
|
|a Boston, Masschusetts;
|a New York :
|b McGraw-Hill/Irwin ,
|c c2007
|
| 300 |
|
|
|a xxiv, 790 p. :
|b col. ill. ;
|c 27 cm.
|e 1 CD-ROM (4 3/4 in.)
|
| 490 |
1 |
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|a Irwin/McGraw-Hill series in marketing
|
| 504 |
|
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|a Includes bibliographical references and indexes
|
| 520 |
|
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|a Covers consumer behavior including the psychological, social, and managerial implications. This work features examples that are tied into global and technology consumer behavior issues and trends, a foundation in marketing strategy, integrated coverage of ethical/social issues, and outlines the consumer decision process
|
| 650 |
|
0 |
|a Consumer behavior
|z United States
|
| 650 |
|
0 |
|a Consumer behavior
|z United States
|v Case studies
|
| 650 |
|
0 |
|a Market surveys
|z United States
|
| 700 |
1 |
|
|a Best, Roger J. ,
|e author
|
| 700 |
1 |
|
|a Mothersbaugh, David L. ,
|e author
|
| 856 |
4 |
1 |
|3 Table of contents only
|u http://www.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
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| 999 |
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|a 1000116248
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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|a 1000116249
|b CD-ROM
|c Close Access
|e Gong Badak Campus
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|b Book
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|b CD-ROM
|c Close Access
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|a 1000147102
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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|a 1000150337
|b CD-ROM
|c Close Access
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