Consumer behavior building marketing strategy

Consumer behavior building marketing strategy

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Bibliographic Details
Main Authors: Hawkins, Del I. (Author), Best, Roger J. (Author), Mothersbaugh, David L. (Author)
Format: Book
Language:English
Published: Boston, Masschusetts; New York McGraw-Hill/Irwin c2007
Edition:10th ed
Series:Irwin/McGraw-Hill series in marketing
Subjects:
Consumer behavior > United States
Consumer behavior > United States > Case studies
Market surveys > United States
Online Access:Table of contents only
Description
Physical Description:xxiv, 790 p. col. ill. 27 cm. 1 CD-ROM (4 3/4 in.)
ISBN:0071109153 (paperback : alk. paper)
0073261548
9780071109154 (paperback : alk. paper)
9780073261546

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