Consumer behavior : building marketing strategy
Covers consumer behavior including the psychological, social, and managerial implications. This work features examples that are tied into global and technology consumer behavior issues and trends, a foundation in marketing strategy, integrated coverage of ethical/social issues, and outlines the cons...
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Masschusetts; New York :
McGraw-Hill/Irwin ,
c2007
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| Edition: | 10th ed |
| Series: | Irwin/McGraw-Hill series in marketing
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| Subjects: | |
| Online Access: | Table of contents only |
| Summary: | Covers consumer behavior including the psychological, social, and managerial implications. This work features examples that are tied into global and technology consumer behavior issues and trends, a foundation in marketing strategy, integrated coverage of ethical/social issues, and outlines the consumer decision process |
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| Physical Description: | xxiv, 790 p. : col. ill. ; 27 cm. 1 CD-ROM (4 3/4 in.) |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0071109153 (paperback : alk. paper) 0073261548 9780071109154 (paperback : alk. paper) 9780073261546 |