Hawkins, D. I., Best, R. J., & Mothersbaugh, D. L. (2007). Consumer behavior: Building marketing strategy (10th ed.). McGraw-Hill/Irwin.
Chicago Style (17th ed.) CitationHawkins, Del I., Roger J. Best, and David L. Mothersbaugh. Consumer Behavior: Building Marketing Strategy. 10th ed. Boston, Masschusetts; New York: McGraw-Hill/Irwin, 2007.
MLA (9th ed.) CitationHawkins, Del I., et al. Consumer Behavior: Building Marketing Strategy. 10th ed. McGraw-Hill/Irwin, 2007.
Warning: These citations may not always be 100% accurate.