Strategic brand management building, measuring, and managing brand equity

Bibliographic Details
Main Author:	Keller, Kevin Lane 1956- (Author)
Format:	Book
Published:	Upper Saddle River, NJ Pearson/Prentice Hall c2008
Edition:	3rd ed
Subjects:	Brand name products > Management
Online Access:	Table of contents only

Strategic brand management building, measuring, and managing brand equity by Keller, Kevin Lane 1956-, Swaminathan, Vanitha

Published 2020

Published 2013

Published 2007

Published 1998