Strategic brand management building, measuring, and managing brand equity
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Upper Saddle River, NJ
Pearson/Prentice Hall
c2008
|
| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Table of contents only |
Internet
Table of contents onlyBadak General Collection
| Call Number: |
HD69 B7 K45 2008 |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| 1000117086 | OPEN SHELF (30 DAYS) | Book | Available |