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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000054707 |
| 008 |
081116s2008 nju eng |
| 020 |
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|a 0131888595
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| 020 |
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|a 9780131888593
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| 090 |
0 |
0 |
|a HD69.B7
|b K45 2008
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| 100 |
1 |
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|a Keller, Kevin Lane
|d 1956-
|e author
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| 245 |
1 |
0 |
|a Strategic brand management
|b building, measuring, and managing brand equity
|c Kevin Lane Keller
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| 250 |
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|a 3rd ed
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| 260 |
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|a Upper Saddle River, NJ
|b Pearson/Prentice Hall
|c c2008
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| 300 |
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|a xxi, 692 p.
|b col.ill.
|c 26 cm
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| 650 |
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0 |
|a Brand name products
|x Management
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| 856 |
4 |
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|3 Table of contents only
|u http://www.loc.gov/catdir/toc/ecip079/2007003552.html
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| 999 |
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|a 1000117086
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|