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00000cam a2200000 7i4500 |
| 001 |
0000054707 |
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20210414093000.0 |
| 008 |
081116s2008 nju eng |
| 020 |
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|a 0131888595
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| 020 |
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|a 9780131888593
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| 090 |
0 |
0 |
|a HD69.B7
|b K45 2008
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| 100 |
1 |
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|a Keller, Kevin Lane ,
|d 1956- ,
|e author
|
| 245 |
1 |
0 |
|a Strategic brand management :
|b building, measuring, and managing brand equity
|c Kevin Lane Keller
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| 250 |
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|a 3rd ed
|
| 260 |
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|a Upper Saddle River, NJ :
|b Pearson/Prentice Hall ,
|c c2008
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| 300 |
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|a xxi, 692 p. :
|b col.ill. ;
|c 26 cm.
|
| 504 |
|
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|a Includes bibliographical references
|
| 650 |
|
0 |
|a Brand name products
|x Management
|
| 856 |
4 |
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|3 Table of contents only
|u http://www.loc.gov/catdir/toc/ecip079/2007003552.html
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| 999 |
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|a 1000117086
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|