Strategic brand management : building, measuring, and managing brand equity
| Main Author: | |
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| Format: | Book |
| Published: |
Upper Saddle River, NJ :
Pearson/Prentice Hall ,
c2008
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Table of contents only |
| Physical Description: | xxi, 692 p. : col.ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references |
| ISBN: | 0131888595 9780131888593 |