Strategic brand management building, measuring, and managing brand equity
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Upper Saddle River, NJ
Pearson/Prentice Hall
c2008
|
| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Table of contents only |
| Physical Description: | xxi, 692 p. col.ill. 26 cm |
|---|---|
| ISBN: | 0131888595 9780131888593 |