Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm

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Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm

Bibliographic Details
Main Author:	Gummesson, Evert , 1936- (Author)
Format:	Book
Published:	Oxford Boston, MA : Butterworth-Heinemann , c2002
Edition:	2nd ed
Subjects:	Relationship marketing
Online Access:	Table of contents

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