Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm

Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm

Bibliographic Details
Main Author: Gummesson, Evert , 1936- (Author)
Format: Book
Published: Oxford Boston, MA : Butterworth-Heinemann , c2002
Edition:2nd ed
Subjects:
Relationship marketing
Online Access:Table of contents

Internet

Table of contents

Badak General Collection

Holdings details from Badak General Collection
Call Number: HF5415 55 G86 2002
Accession Item Category Format Status Notes
1000117084 OPEN SHELF (30 DAYS) Book Available

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