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20170321.0 |
| 008 |
080117s2002 enk eng |
| 020 |
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|a 0750654074 (pbk.)
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| 020 |
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|a 9780750654074 (pbk.)
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| 090 |
0 |
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|a HF5415.55
|b .G86 2002
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| 100 |
1 |
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|a Gummesson, Evert ,
|d 1936- ,
|e author
|
| 245 |
1 |
0 |
|a Total relationship marketing :
|b marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm
|c Evert Gummesson
|
| 250 |
|
|
|a 2nd ed
|
| 260 |
|
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|a Oxford
|a Boston, MA :
|b Butterworth-Heinemann ,
|c c2002
|
| 300 |
|
|
|a xv, 350 p. ;
|c 25 cm.
|
| 505 |
0 |
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|a 1.Rethinking marketing -- 2. Classic market relationships -- 3. Special market relationships -- 4. Mega relationships -- 5. Nano relationships -- 6. Do RM and CRM pay? --7. RM, the network organization and the network society -- 8. The genesis of RM and CRM -- 9. In conclusion - RM and CRM provide a paradigm shift!
|
| 650 |
|
0 |
|a Relationship marketing
|
| 856 |
4 |
|
|3 Table of contents
|u http://www.loc.gov/catdir/toc/els031/2002074374.html
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| 999 |
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|a 1000117084
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|