Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm
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| Format: | Book |
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Oxford Boston, MA :
Butterworth-Heinemann ,
c2002
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| Edition: | 2nd ed |
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| Online Access: | Table of contents |
| Physical Description: | xv, 350 p. ; 25 cm. |
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| ISBN: | 0750654074 (pbk.) 9780750654074 (pbk.) |