E-business and e-commerce management : strategy, implementation, and practice

Bibliographic Details
Main Author: Chaffey, Dave , 1963- (Author)
Format: Book
Language:English
Published: Harlow, England ; New York : FT Prentice Hall , c2007
Edition:3rd ed
Subjects:
Table of Contents:
  • 1. Introduction
  • 2. Strategy and applications
  • 3. Implementation