Creating powerful brands in consumer, service and industrial markets

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Creating powerful brands in consumer, service and industrial markets

Bibliographic Details
Main Authors:	De Chernatony, L. [ (Leslie)] (Author), McDonald, Malcolm (Author)
Format:	Book
Language:	English
Published:	Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann , c2003
Edition:	3rd ed
Subjects:	Brand name products > Marketing Brand name products > Planning
Online Access:	Table of contents only Publisher description

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