Creating powerful brands in consumer, service and industrial markets

Creating powerful brands in consumer, service and industrial markets

Bibliographic Details
Main Authors: De Chernatony, L. (Leslie) (Author), McDonald, Malcolm (Author)
Format: Book
Language:English
Published: Oxford ; Burlington, MA Elsevier/Butterworth-Heinemann c2003
Edition:3rd ed
Subjects:
Brand name products > Marketing
Brand name products > Planning
Online Access:Table of contents only
Publisher description

Internet

Table of contents only
Publisher description

Badak General Collection

Holdings details from Badak General Collection
Call Number: HD69 B7 D45 2003
Accession Item Category Format Status Notes
1000114904 OPEN SHELF (30 DAYS) Book Available

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