Creating powerful brands in consumer, service and industrial markets
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford ; Burlington, MA :
Elsevier/Butterworth-Heinemann ,
c2003
|
| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Table of contents only Publisher description |
| Physical Description: | xvii, 467 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0750659807 |