Creating powerful brands in consumer, service and industrial markets
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford ; Burlington, MA
Elsevier/Butterworth-Heinemann
c2003
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Table of contents only Publisher description |
| Physical Description: | xvii, 467 p. ill. 24 cm |
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| ISBN: | 0750659807 |