Service management and marketing : customer management in service competition

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Service management and marketing : customer management in service competition

Bibliographic Details
Main Author:	Gronroos, Christian , 1947- (Author)
Format:	Book
Published:	Chichester, West Sussex, England ; Hoboken, NJ : J. Wiley & Sons , c2007
Edition:	3rd ed
Subjects:	Customer services Service industries > Marketing
Online Access:	Table of contents only

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