Service management and marketing : customer management in service competition

Bibliographic Details
Main Author: Gronroos, Christian , 1947- (Author)
Format: Book
Published: Chichester, West Sussex, England ; Hoboken, NJ : J. Wiley & Sons , c2007
Edition:3rd ed
Subjects:
Online Access:Table of contents only

MARC

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008 081115s2007 enk eng
020 |a 0470028629 (pbk. : alk. paper) 
020 |a 9780470028629 (pbk. : alk. paper) 
090 0 0 |a HD9980.5   |b .G776 2007 
100 1 |a Gronroos, Christian ,   |d 1947- ,   |e author 
245 1 0 |a Service management and marketing :   |b customer management in service competition   |c Christian Gronroos 
250 |a 3rd ed 
260 |a Chichester, West Sussex, England ;   |a Hoboken, NJ :   |b J. Wiley & Sons ,   |c c2007 
300 |a x, 483 p. :   |b ill. ;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Customer services 
650 0 |a Service industries   |x Marketing 
856 4 1 |3 Table of contents only   |u http://www.loc.gov/catdir/toc/ecip071/2006030743.html 
999 |a 1000112703   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus