Service management and marketing customer management in service competition

Bibliographic Details
Main Author: Gronroos, Christian 1947- (Author)
Format: Book
Published: Chichester, West Sussex, England ; Hoboken, NJ J. Wiley & Sons c2007
Edition:3rd ed
Subjects:
Online Access:Table of contents only

MARC

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020 |a 9780470028629 (pbk. : alk. paper) 
090 0 0 |a HD9980.5  |b .G776 2007 
100 1 |a Gronroos, Christian  |d 1947-  |e author 
245 1 0 |a Service management and marketing  |b customer management in service competition  |c Christian Gronroos 
250 |a 3rd ed 
260 |a Chichester, West Sussex, England ;  |a Hoboken, NJ  |b J. Wiley & Sons  |c c2007 
300 |a x, 483 p.  |b ill.  |c 24 cm 
650 0 |a Customer services 
650 0 |a Service industries  |x Marketing 
856 4 1 |3 Table of contents only  |u http://www.loc.gov/catdir/toc/ecip071/2006030743.html 
999 |a 1000112703  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus