Service management and marketing : customer management in service competition
| Main Author: | |
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| Format: | Book |
| Published: |
Chichester, West Sussex, England ; Hoboken, NJ :
J. Wiley & Sons ,
c2007
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Table of contents only |
| Physical Description: | x, 483 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0470028629 (pbk. : alk. paper) 9780470028629 (pbk. : alk. paper) |