Marketing
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill Irwin ,
c2007
|
| Edition: | 14th ed |
| Subjects: |
Table of Contents:
- Pt. 1 The nature and scope of marketing
- Pt. 2 Identifying and selecting markets
- Pt. 3 Product
- Pt. 4 Price
- Pt. 5 Distribution
- Pt. 6 Promotion
- Pt. 7 Managing the marketing effort