Advertising and promotion an integrated marketing communications perspective
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill/Irwin
c2007
|
| Edition: | 7th ed |
| Subjects: |
| Physical Description: | xxvi, 820 p. col. ill. 29 cm |
|---|---|
| ISBN: | 0073255963 |