Advertising and promotion : an integrated marketing communications perspective
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill/Irwin ,
c2007
|
| Edition: | 7th ed |
| Subjects: |
| Physical Description: | xxvi, 820 p. : col. ill. ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 763-789) and indexes |
| ISBN: | 0073255963 |