Advertising and promotion an integrated marketing communications perspective

Bibliographic Details
Main Authors: Belch, George E. (George Edward) 1951- (Author), Belch, Michael A. (Author)
Format: Book
Language:English
Published: Boston McGraw-Hill/Irwin c2007
Edition:7th ed
Subjects:

Badak General Collection

Holdings details from Badak General Collection
Call Number: HF5823 B387 2007
Accession Item Category Format Status Notes
1000114005 OPEN SHELF (30 DAYS) Book Available