Strategic marketing creating competitive advantage

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Strategic marketing creating competitive advantage

Bibliographic Details
Main Authors:	West, Douglas C. (Author), Ford, John B. (John Battice) 1949- (Author), Ibrahim, Essam (Author)
Format:	Book
Language:	English
Published:	Oxford New York Oxford University Press 2006.
Subjects:	Marketing > Decision making Marketing > Management
Online Access:	Table of contents only Contributor biographical information Publisher description

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