Strategic marketing : creating competitive advantage

Strategic marketing : creating competitive advantage

Bibliographic Details
Main Authors: West, Douglas C. (Author), Ford, John B. [ (John Battice)] , 1949- (Author), Ibrahim, Essam (Author)
Format: Book
Language:English
Published: Oxford New York : Oxford University Press , 2006.
Subjects:
Marketing > Decision making
Marketing > Management
Online Access:Table of contents only
Contributor biographical information
Publisher description

Internet

Table of contents only
Contributor biographical information
Publisher description

Badak General Collection

Holdings details from Badak General Collection
Call Number: HF5415 135 W47 2006
Accession Item Category Format Status Notes
1000112712 OPEN SHELF (30 DAYS) Book Available

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