Strategic marketing : creating competitive advantage
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford New York :
Oxford University Press ,
2006.
|
| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000053021 | ||
| 005 | 20091112093000.0 | ||
| 008 | 060307s2006 enka b 001 0 eng | ||
| 020 | |a 0199273987 (pbk.) | ||
| 020 | |a 9780199273980 (pbk.) | ||
| 090 | 0 | 0 | |a HF5415.135 |b .W47 2006 |
| 100 | 1 | |a West, Douglas C. , |e author | |
| 245 | 1 | 0 | |a Strategic marketing : |b creating competitive advantage |c Douglas West, John Ford, and Essam Ibrahim. |
| 260 | |a Oxford |a New York : |b Oxford University Press , |c 2006. | ||
| 300 | |a xxv, 517 p. : |b ill. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing |x Decision making | |
| 650 | 0 | |a Marketing |x Management | |
| 700 | 1 | |a Ford, John B. [ |q (John Battice)] , |d 1949- , |e author | |
| 700 | 1 | |a Ibrahim, Essam , |e author | |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/toc/fy0613/2006007845.html |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0722/2006007845-b.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0722/2006007845-d.html |
| 999 | |a 1000112712 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||