Strategic marketing : creating competitive advantage

Strategic marketing : creating competitive advantage

Bibliographic Details
Main Authors: West, Douglas C. (Author), Ford, John B. [ (John Battice)] , 1949- (Author), Ibrahim, Essam (Author)
Format: Book
Language:English
Published: Oxford New York : Oxford University Press , 2006.
Subjects:
Marketing > Decision making
Marketing > Management
Online Access:Table of contents only
Contributor biographical information
Publisher description
Description
Physical Description:xxv, 517 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0199273987 (pbk.)
9780199273980 (pbk.)

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