APA (7th ed.) Citation

West, D. C., Ford, J. B., & Ibrahim, E. (2006). Strategic marketing: Creating competitive advantage. Oxford University Press.

Chicago Style (17th ed.) Citation

West, Douglas C., John B. Ford, and Essam Ibrahim. Strategic Marketing: Creating Competitive Advantage. Oxford New York: Oxford University Press, 2006.

MLA (9th ed.) Citation

West, Douglas C., et al. Strategic Marketing: Creating Competitive Advantage. Oxford University Press, 2006.