What's in a name? advertising and the concept of brands
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Lexington, Mass.
Lexington Books
c1986
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| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000043400 | ||
| 008 | 030617s1986 | ||
| 020 | |a 0669111422 | ||
| 090 | 0 | 0 | |a HF5823 |b .J718 1986 |
| 100 | 0 | |a Jones, John Philip |e author | |
| 245 | 1 | 0 | |a What's in a name? |b advertising and the concept of brands |c John Philip Jones |f foreword by Don Johnston |
| 260 | 2 | |a Lexington, Mass. |b Lexington Books |c c1986 | |
| 300 | |a xxii, 292 p. |b ill. |c 24 cm | ||
| 650 | 0 | |a Advertising | |
| 650 | 0 | |a Brand name products | |
| 999 | |a 1000013673 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||