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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000043400 |
| 005 |
20031106093000.0 |
| 008 |
030617s1986 |
| 020 |
|
|
|a 0669111422
|
| 090 |
0 |
0 |
|a HF5823
|b .J718 1986
|
| 100 |
0 |
|
|a Jones, John Philip ,
|e author
|
| 245 |
1 |
0 |
|a What's in a name? :
|b advertising and the concept of brands
|c John Philip Jones
|f foreword by Don Johnston
|
| 260 |
2 |
|
|a Lexington, Mass. :
|b Lexington Books ,
|c c1986
|
| 300 |
|
|
|a xxii, 292 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Brand name products
|
| 999 |
|
|
|a 1000013673
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|