What's in a name? : advertising and the concept of brands

Bibliographic Details
Main Author: Jones, John Philip (Author)
Format: Book
Published: Lexington, Mass. : Lexington Books , c1986
Subjects:

Badak General Collection

Holdings details from Badak General Collection
Call Number: HF5823 J718 1986
Accession Item Category Format Status Notes
1000013673 OPEN SHELF (30 DAYS) Book Available