Tested advertising methods
| Main Author: | |
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| Format: | Book |
| Published: |
Englewood Cliffs, NJ :
Prentice-Hall ,
c1974
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| Edition: | 4th ed., rev. and enlarged |
| Subjects: |
| Physical Description: | 318 p. : ill. ; 24 cm. |
|---|---|
| ISBN: | 0139068910 |