Services marketing : integrating customer focus across the firm

Bibliographic Details
Main Authors:	Zeithaml, Valarie A. (Author), Bitner, Mary Jo (Author), Gremler, Dwayne D. (Author)
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill/Irwin , c2006
Edition:	4th ed
Subjects:	Customer services Marketing Service industries > Marketing

Services marketing integrating customer focus across the firm by Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D.

Published 2013

Published 2006