Services marketing : integrating customer focus across the firm

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Services marketing : integrating customer focus across the firm

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Bibliographic Details
Main Authors:	Zeithaml, Valarie A. (Author), Bitner, Mary Jo (Author), Gremler, Dwayne D. (Author)
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill/Irwin , c2006
Edition:	4th ed
Subjects:	Customer services Marketing Service industries > Marketing

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