Strategic brand management creating and sustaining brand equity long term
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London
Kogan Page
1997
|
| Edition: | 2nd ed. |
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000035917 | ||
| 008 | 021119n | ||
| 020 | |a 0749420693 | ||
| 090 | 0 | 0 | |a HD69.B7 |b K37 1997 |
| 100 | 0 | |a Kapferer, Jean-Noel |e author | |
| 245 | 0 | 0 | |a Strategic brand management |b creating and sustaining brand equity long term |c Jean-Noel Kapferer |
| 250 | |a 2nd ed. | ||
| 260 | 2 | |a London |b Kogan Page |c 1997 | |
| 300 | |a 443 p. |b ill. ; |c 24 cm. | ||
| 650 | 0 | |a Brand name products |x Management | |
| 999 | |a 1000077938 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||