Strategic brand management creating and sustaining brand equity long term

Bibliographic Details
Main Author: Kapferer, Jean-Noel (Author)
Format: Book
Published: London Kogan Page 1997
Edition:2nd ed.
Subjects:

Badak General Collection

Holdings details from Badak General Collection
Call Number: HD69 B7 K37 1997
Accession Item Category Format Status Notes
1000077938 OPEN SHELF (30 DAYS) Book Available