APA (7th ed.) Citation

Kapferer, J. (1997). Strategic brand management: Creating and sustaining brand equity long term (2nd ed.). Kogan Page.

Chicago Style (17th ed.) Citation

Kapferer, Jean-Noel. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 2nd ed. London: Kogan Page, 1997.

MLA (9th ed.) Citation

Kapferer, Jean-Noel. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 2nd ed. Kogan Page, 1997.