Consumer behavior building marketing strategy

Bibliographic Details
Main Authors: Hawkins, Del I. (Author), Best, Roger J. (Author), Coney, Kenneth A. (Author)
Format: Book
Published: Boston, Mass. Irwin McGraw Hill 1997
Edition:7th ed.
Subjects:

MARC

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250 |a 7th ed. 
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650 0 |a Consumer behavior  |z United States  |v Case studies 
650 0 |a Market surveys  |z United States 
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700 1 |a Coney, Kenneth A.  |e author 
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