Consumer behavior building marketing strategy
| Main Authors: | , , |
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| Format: | Book |
| Published: |
Boston, Mass.
Irwin McGraw Hill
1997
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| Edition: | 7th ed. |
| Subjects: |
| Physical Description: | xxv, 760 p. ill. 24 cm. 1 computer disc (3 1/2 in.) |
|---|---|
| ISBN: | 0256218951 |