Advertising and promotion an integrated marketing communications perspective
| Main Authors: | , |
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| Format: | Book |
| Published: |
Boston, Mass.
Irwin McGraw-Hill
c1998
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| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | xxii, 792 p. ill. 29 cm |
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| ISBN: | 0256218994 |