Advertising and promotion an integrated marketing communications perspective

Bibliographic Details
Main Authors: Belch, George E. (George Edward) 1951- (Author), Belch, Michael A. (Author)
Format: Book
Published: Boston, Mass. Irwin McGraw-Hill c1998
Edition:4th ed.
Subjects:

Badak General Collection

Holdings details from Badak General Collection
Call Number: HF5823 B387 1998
Accession Item Category Format Status Notes
1000077929 OPEN SHELF (30 DAYS) Book Available