Advertising, promotion, and supplemental aspects of integated marketing communications

QR Code

Advertising, promotion, and supplemental aspects of integated marketing communications

Bibliographic Details
Main Author:	Shimp, Terence A. (Author)
Format:	Book
Published:	Fort Worth : The Dryden Press , c1997
Edition:	4th ed.
Subjects:	Advertising Communication in marketing Direct marketing Sales promotion

Similar Items

Promotion management and marketing communications
by: Shimp, Terence A.
Published: (1993)

Promotion management & marketing communications
by: Shimp, Terence A.
Published: (1993)

Promotion management and marketing communications
by: Shimp, Terence A., et al.
Published: (1986)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2007)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2007)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2012)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2015)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2018)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-
Published: (2004)

Introduction to advertising and promotion management
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (1990)

MaxiMarketing : the new direction in advertising, promotion, and marketing strategy
by: Rapp, Stan, et al.
Published: (1987)

Promotion : analysis, creativity, and strategy
by: Dommermuth, William P.
Published: (1984)

Advertising : an integrated marketing communication perspective
by: Belch, George E. [ (George Edward)] , 1951-
Published: (2012)

Intergrated advertising, promotion and marketing communications
by: Clow, Kenneth E., et al.
Published: (2010)

Promotional management
by: Govoni, Norman A. P., et al.
Published: (1986)

Marketing communications : framework, theories and applications
by: Fill, Chris
Published: (1995)

The advertising and promotion challenge : vaguely right or precisely wrong?
by: Lodish, Leonard M.
Published: (1986)

Advertising communications & promotion management
by: Rossiter, John R., et al.
Published: (1997)

Advertising and promotion : an integrated marketing communications
by: Hackley, Christopher E.
Published: (2010)

Promotional management
by: Govoni, Norman A. P., et al.
Published: (1993)

Advertising and marketing communication management
by: Murphy, John H., et al.
Published: (1993)

Analyzing sales promotion : text & cases : how to profit from the new power of promotion marketing
by: Totten, John C., et al.
Published: (1994)

Promotional strategy : managing the marketing communications process
by: Engel, James F., et al.
Published: (1991)

Retail fashion promotion and advertising
by: Drake, Mary Frances, et al.
Published: (1992)

Promotional strategy : managing the marketing communications process
by: Engel, James F., et al.
Published: (1983)

Marketing communication and promotion : text and cases
by: Nickels, William G.
Published: (1984)

Prinsip pemasaran
by: Ibrahim Abdul Hamid
Published: (1990)

Introduction to marketing communication : an integrated approach
by: Burnett, John , 1944-, et al.
Published: (1998)

Cases in advertising and promotion management
by: Quelch, John A., et al.
Published: (1987)

Cases in advertising and promotion management
by: Quelch, John A., et al.
Published: (1991)

Promotion : advertising, publicity, personal selling, sales promotion
by: Stanley, Richard E.
Published: (1982)

Direct marketing
by: Katzenstein, Herbert

Commonsense direct marketing
by: Bird, Drayton
Published: (1993)

Direct marketing management
by: Roberts, Mary Lou, et al.

Direct marketing management
by: Roberts, Mary Lou, et al.

Successful direct marketing methods : the Bob Stone direct marketing book
by: Stone, Bob , 1918-2007
Published: (1984)

Direct marketing : a step-by-step guide to effective planning and targeting
by: Mullin, Roddy
Published: (2002)

Contemporary direct & interactive marketing
by: Spiller, Lisa, et al.
Published: (2010)

Manager's guide to marketing, advertising, and publicity [
by: Callen, Barry
Published: (2010)

The secrets of successful direct response marketing
by: Jefkins, Frank
Published: (1990)