Advertising, promotion, and supplemental aspects of integated marketing communications

Bibliographic Details
Main Author: Shimp, Terence A. (Author)
Format: Book
Published: Fort Worth : The Dryden Press , c1997
Edition:4th ed.
Subjects:

Badak General Collection

Holdings details from Badak General Collection
Call Number: HF5415 123 S54 1997
Accession Item Category Format Status Notes
1000064404 OPEN SHELF (30 DAYS) Book Available
1000075396 OPEN SHELF (30 DAYS) Book Available