|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000032254 |
| 005 |
20021119093000.0 |
| 008 |
021119n |
| 020 |
|
|
|a 0030103525
|
| 090 |
0 |
0 |
|a HF5415.123
|b .S54 1997
|
| 100 |
0 |
|
|a Shimp, Terence A. ,
|e author
|
| 245 |
0 |
0 |
|a Advertising, promotion, and supplemental aspects of integated marketing communications
|c Terence A. Shimp
|
| 250 |
|
|
|a 4th ed.
|
| 260 |
2 |
|
|a Fort Worth :
|b The Dryden Press ,
|c c1997
|
| 300 |
|
|
|a xxiv, 589 p. ; ;
|c 27 cm.
|
| 504 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Communication in marketing
|
| 650 |
|
0 |
|a Direct marketing
|
| 650 |
|
0 |
|a Sales promotion
|
| 999 |
|
|
|a 1000064404
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000075396
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|