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| 001 |
0000032254 |
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021119n |
| 020 |
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|a 0030103525
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| 090 |
0 |
0 |
|a HF5415.123
|b .S54 1997
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| 100 |
0 |
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|a Shimp, Terence A.
|e author
|
| 245 |
0 |
0 |
|a Advertising, promotion, and supplemental aspects of integated marketing communications
|c Terence A. Shimp
|
| 250 |
|
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|a 4th ed.
|
| 260 |
2 |
|
|a Fort Worth
|b The Dryden Press
|c c1997
|
| 300 |
|
|
|a xxiv, 589 p. ;
|c 27 cm.
|
| 650 |
|
0 |
|a Advertising
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| 650 |
|
0 |
|a Communication in marketing
|
| 650 |
|
0 |
|a Direct marketing
|
| 650 |
|
0 |
|a Sales promotion
|
| 999 |
|
|
|a 1000064404
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000075396
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|