Advertising, promotion, and supplemental aspects of integated marketing communications
| Main Author: | |
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| Format: | Book |
| Published: |
Fort Worth :
The Dryden Press ,
c1997
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | xxiv, 589 p. ; ; 27 cm. |
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| Bibliography: | Includes index |
| ISBN: | 0030103525 |